Sunday 23 June 2024
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US – Growing interest in cold Ready To Drink coffee

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PRINCETON, N.J. – Fresh-brewed iced coffee is the most popular cold coffee choice, but a growing share of all iced/cold coffee drinkers are drinking Ready To Drink canned or bottled cold coffee.  According to Multi-sponsor Surveys’ newly released 2014 U.S. Coffee Study, frequent consumption of RTD canned/bottled cold coffee drinks (including espresso and cappuccino) increased over the past two years, particularly among Millennials and Hispanics.   The popularity of canned coffee observed by Multi-sponsor Surveys International in China and Japan may be moving eastward.
Among the key findings from the survey conducted among 1,500 U.S. adult coffee drinkers:

  • Three out of four (75%) coffee drinkers now drink both hot and cold coffee beverages.
  • Nearly 7 in 10 (69%) cold coffee drinkers have tried RTD canned/bottled coffee.
  • Weekly consumption of RTD canned/bottled coffee is up from 15% in 2012 to 20% in 2014 among all cold coffee drinkers, but increased by the widest margins among Hispanics (up from 17% to 36%) and Millennials (up from 22% to 31%).
  • Older coffee drinkers and whites are much less likely to drink RTD cold coffee.

According to Karen Bundy, V.P. of Food & Beverage Marketing at Multi-sponsor Surveys, “It is probably not a coincidence that canned or bottled ready-to-drink cold coffee is catching on at a time when fewer are drinking carbonated soft drinks, including the caffeinated colas.”
Source data was compiled from:  2014 U.S. Study of Coffee – – conducted by Multi-sponsor Surveys in July 2014 among a nationally representative sample of 1,500 adult coffee drinkers.  The 2011 Study of the International Market for Hot Coffee & Tea was conducted in Japan, China, Russia and the U.K. by sister company Multi-sponsor Surveys International.

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