WATERBURY, Vt. & WINSTON-SALEM, N.C. – Green Mountain Coffee Roasters, Inc. and Krispy Kreme announce the companies have reached a multiyear agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.
The companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup packs for Keurig brewers by the end of 2014.
The new Krispy Kreme K-Cup packs will be available at Keurig.com and KrispyKreme.com, as well as participating Krispy Kreme shops, grocery, retail, and away-from-home channels throughout the United States.
“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” said Brian P. Kelley, GMCR’s President and CEO.
“Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”
With over 800 shops in more than 20 countries, Krispy Kreme is an internationally recognized retail brand. The company serves premium-quality sweet treats, including its signature Original Glazed doughnut, and a growing selection of roasted coffees and specialty beverages. Soon, the one-of-a-kind Krispy Kreme coffee experience will enter the home like never before, through the convenience, quality, and reach of the Keurig brewing system. “GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” said Jim Morgan, Chairman, President and CEO of Krispy Kreme.
“We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”
GMCR’s Keurig brewers for in home and office use innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button.
According to the NPD Group, Keurig brewers were the top four bestselling coffee makers during October – November 2013 by dollar sales.