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Urnex Brands hires specialty coffee industry veteran Maria Cleaveland

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ELMSFORD, NY, U.S. – Urnex Brands, LLC announced on May 4th, 2017 the hiring of Maria Cleaveland (PICTURE), Sales Director. Maria is a specialty coffee industry veteran, with over 20 years of experience working with large and small roasters as well as equipment suppliers.

Maria is responsible for Urnex customers in the Western part of the U.S.

“We are thrilled to welcome Maria to the team,” said Andrew Towle, CEO. “Maria’s experience and passion in specialty coffee, hospitality, and innovation will help strengthen Urnex’s relationships and support the company’s continued growth within the US.”

Maria joins Urnex from Espresso Supply, where she was in commercial sales. Prior to that, Maria developed the wholesale coffee program at Peet’s Coffee & Tea, and helped build up Equator Coffee & Tea within the specialty coffee industry.

Maria has had her own coffee consultancy firm, which focused on sales strategy, operations and new product and equipment introductions. Maria was also one of the founding members of Starbucks’ licensing team.

Maria is on the Board of Directors of the International Women’s Coffee Alliance, which empowers women in the international coffee community to achieve meaningful and sustainable lives. She holds a degree in Hospitality Administration from Cornell University.


Urnex Brands, LLC. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world.

With headquarters in New York, the Company ships from distribution centers in Holland and Hong Kong. Urnex Brands, LLC. offers a full R&D resource for custom development of machine specific cleaning and descaling products which are provided to over 40 different OEM partners.

For more information about Urnex Brands, LLC. or our offerings, please feel free to contact us by telephone at +1.914.963.2042, or via email to

Maria can be reached at:


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