Share your coffee stories with us by writing to info@comunicaffe.com.
MILAN, Italy – On the occasion of HostMilano 2025, the international trade fair dedicated to the foodservice and hospitality sectors, Tonino Lamborghini will present the TL Rosso Caffè project.
A format conceived for a new global market and designed to meet the needs of investors, developers, and private entrepreneurs. This project was created with the aim of offering not just a point of sale or a consumption area, but a truly exclusive space where the coffee ritual becomes an immersive, recognizable experience — capable of conveying the brand’s values of style, innovation, and Italian lifestyle.
Designed for environments ranging from 45 to 55 square meters, the format adapts easily to different commercial contexts, combining functional versatility with premium quality standards. Every element is crafted to enhance the space and transform it into a refined setting for clientele seeking quality, design, and uniqueness — while uniting the distinctive style codes that have defined the brand for over 45 years.
“With TL Rosso Caffè we are bringing to Host 2025 a project dedicated to the world of coffee—an authentic lifestyle experience that reflects our vision. We have always interpreted coffee as a daily ritual elevated to an exclusive moment, able to blend Italian taste, uncompromising quality, and an audacious spirit. With this concept we want to express the soul of our brand, where every detail is designed to surprise, move, and leave an indelible impression, and where the simple act of enjoying a coffee—a timeless symbol
of Italian identity—sits at the very heart of the project,” states Mr. Tonino Lamborghini.
Previewed during Milan Design Week 2025, TL Rosso Caffè marked the beginning of a narrative and experiential journey that the brand has chosen to pursue by taking part in one of the industry’s most important events.
Participation in Host 2025 represents a new and significant milestone in this journey: a dedicated space where the TL Rosso Caffè format engages with professionals from hospitality, food & beverage, and design—illustrating the encounter between product quality, innovation, and the Italian way of life. Through an installation that echoes the brand’s stylistic codes, visitors are invited to discover how Tonino Lamborghini interprets coffee not only as a beverage, but as a cultural and multisensorial experience.
With TL Rosso Caffè, Tonino Lamborghini reaffirms its international vocation and its ability to transform a daily ritual into a unique moment, recognizable and appreciated in global contexts. Milan Design Week first, and now Host, reinforce the idea of a living, dynamic project that tells the brand’s story through the universal language of coffee. Founded over
45 years ago from the pioneering vision of Tonino Lamborghini, the brand further consolidates its vocation to create a 360-degree lifestyle ecosystem. The initiative is part of a broader strategy that has seen the brand active for many years across multiple sectors
— from hospitality to real estate, from total living to luxury beverages — united by the same mission: to transform everyday life and spaces into an experience of Italian excellence, recognizable, uncompromising in style, and distinctive in every international context.
Within Host 2025—and specifically on Saturday, October 18—a cocktail reception will be held for the brand’s partners and friends: a moment of encounter designed not only for networking and lifestyle, where the brand’s values—elegance, innovation, and a passion for the Italian art of living—will be expressed through an experience engaging all the senses.
