Wednesday 21 February 2024

Tiny: The quality of Lavazza Espresso inside, a whole bunch of fun outside

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MILAN — Color outside, coffee inside. Lavazza welcomes the “tiny” Tiny, the brand’s latest espresso coffee machine that offers a unique taste and quality experience. Practical, compact and silent, Tiny brings a touch of pop into Italian homes with six fun colorways.

Dedicated to espresso lovers, Lavazza’s most compact machine is a design object that fits in with any home environment, bringing cheerfulness and character to the coffee corner. It’s pop-loving personality is expressed in six bright colors, from red and orange to blue and yellow, plus evergreen black and white.

Silent but with a style that sparkles, Tiny’s small form factor contains all the excellence of Lavazza and offers an extremely straightforward user experience.

One button switches it on, turns it off and makes coffee. And with the Stop&Go function and the removable grill, you can choose exactly how much you want.

The aim of the new Tiny is to satisfy the expectations of a young consumer who follows the latest consumption trends, continuing on one hand to search for quality and practicality, and keen on the other to try out new products with a modern and essential design” said Pietro Mazzà, Lavazza’s Head of Home & OCS/ Vending Marketing.

In the dynamic portioned coffee market, it is essential to offer an ever more varied and distinctive range of products, as well as to always guarantee the quality of Lavazza coffee, both in and out of the home”.

With Tiny, Lavazza continues to experiment in the portioned coffee market, enriching the A Modo Mio home system range with a model that is simple to use but has an innovative and appealing appearance. Its petite, functional form factor contains all the culture of coffee at home that’s as good as in the coffee shop, interpreted in a contemporary design with pop art colorways.

Lavazza Tiny dreamed by Toiletpaper – Lipsticks Edition

The new Lavazza Tiny dreamed by TOILETPAPER – Lipsticks Edition espresso machines are the brainchild of exclusive collaboration with TOILETPAPER – the magazine created by Maurizio Cattelan and photographer Pierpaolo Ferrari – for an unconventional, high-quality product experience.

Lavazza’s new machine Tiny has gotten the attention of coffee enthusiasts everywhere by donning the iconic “Lipsticks” imagery, whose vibrantly ironic and provocative tone perfectly embodies the new espresso machine’s pop-art soul, in two different colour schemes, blue and pink.

Compact and functional, featuring a colourful, eye-catching design, the Lavazza Tiny dreamed by TOILETPAPER – Lipsticks Edition espresso machine, available online from www.lavazza.it, lends a touch of personality and irony to the coffee corner, without compromising the unmistakable Lavazza A Modo Mio quality.

Lavazza’s special project embodies the philosophy of innovation, creativity and design that informs the brand, which through these two limited editions created in collaboration with TOILETPAPER is targeting contemporary consumers who are constantly in search of a unique, distinctive style.

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