Saturday 13 April 2024
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Tims China celebrates five-year anniversary

Yongchen Lu, CEO of Tims China: "We are honored by the affection Tims has won from Chinese consumers. At this five-year milestone, we are confident that Tims will continue to integrate deeply into China's budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs"

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DESCAMEX COFFELOVERS 2024
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SHANGHAI, China – Tims China reached the significant milestone of its 5th anniversary in China today, celebrating our fifth year of providing outstanding guest experiences in the Chinese market. Just in the last year, some of the notable milestones we crossed included opening our 900th store, entering our 60th city in China and welcoming our 18 millionth loyalty club member.

Concurrent with Tims China’s celebrations, Tim Hortons, the globally renowned coffee brand, celebrates its 60th anniversary. To commemorate both remarkable milestones and double celebrations, Tims China has launched a line of “Double Anniversary” lattes.

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This limited-edition series includes the “Double Pistachio Latte,” the “Double Hazelnut Latte”, the “Double Matcha Latte,” and the “Double Latte.” Also making a comeback are three classic donut varieties, bringing the warmth of early spring and a touch of sweetness to everyone.

Over the last five years, Tims China has proven to be a desirable and differentiated player in the Chinese market by providing an outstanding guest experience and strong value for money, while offering a locally adapted food menu.

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There is ample room to grow from here – driven by our compelling offering and the exceptional growth of the coffee sector in China.

Yongchen Lu, CEO of Tims China, reflects on the five-year journey:

“We are honored by the affection Tims has won from Chinese consumers. At this five-year milestone, we are confident that Tims will continue to integrate deeply into China’s budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs.

With the success we have enjoyed to date, we are more committed than ever to winning over our guests by giving them superior experiences through our differentiated and locally-relevant coffee and food options. Keeping that firmly in mind, we look at the next five years of our development in China with great confidence and enthusiasm.”

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