Thursday 30 May 2024
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Tim Hortons selects Neo Financial to power its launch into financial services with the Tims Credit Card

Tims Financial will be using Neo’s embedded financial solutions to build and power the Tims Credit Card within the existing Tim Hortons app. Neo’s Banking as a Service1 solution uses a modern API architecture to empower brands like Tim Hortons to tap into new revenue streams and growth avenues and increase customer engagement, all in one platform

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CALGARY, Alberta & WINNIPEG, Manitoba, Canada – Neo Financial (Neo) is working with Tim Hortons to launch the Tims Credit Card, as a part of Tims Financial. Tims Financial is a new division of Tim Hortons established to give Canadians access to convenient and powerful financial tools that simplify their everyday finances.

Tims Financial will be using Neo’s embedded financial solutions to build and power the Tims Credit Card within the existing Tim Hortons app. Neo’s Banking as a Service1 solution uses a modern API architecture to empower brands like Tim Hortons to tap into new revenue streams and growth avenues and increase customer engagement, all in one platform.

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The technology deployed allows brands to benefit from:

  • Turnkey technology platform: Neo’s platform powers fully embedded co-branded/white labeled card, lending, deposit, and payment solutions for its partners.
  • One-stop shop: In addition to platform access, Neo also provides front and back office support for partners to keep their internal operations lean, from customer support all the way through to regulatory compliance.
  • Platform security: Neo’s platform is certified with both SOC2 Type II and PCI Data Security Standards.
  • Speed to market: With unmatched speed, scale, and quality, Neo’s cloud-based approach gives partners access to the same technology platform Neo has built to power its own app, used by 1M+ customers.
  • Access to insurance products: Modern digital coverages, including card insurance, that is leading edge and fully digital through one single API2.

“Neo was created out of our desire to offer better financial experiences to Canadians”, said Jeff Adamson, Co-founder and Head of Partnerships, Neo Financial. “We realized that legacy banking technology wasn’t going to meet the demands of our rapidly growing customer base so we developed our own world class technology to meet our needs. We now see the opportunity to provide that same scalable and flexible infrastructure to other businesses like Tim Hortons. Similar to how AWS made it easy to bring organizations to the cloud, Neo’s Banking as a Service1 platform makes it easy to bring any organization into financial services.”

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“With almost five million Canadians actively using our Tim Hortons app every month, we’re excited to offer our most loyal guests the Tims Credit Card as a way to earn Tims Rewards Points even faster with everyday spending,” said Markus Sturm, Senior Vice President of Financial Services and Digital at Tim Hortons. “We are pleased to work with Neo to bring Canadians a convenient, reliable and digital-first credit card that they will love using.”

The Tims® Credit Card is the latest in a range of innovative financial solutions from Neo, all of which enable Canadian enterprises to leverage financial technology to drive business growth.

In addition to powering the Hudson’s Bay Mastercard®, Neo works with over 10,000 retailers to power their loyalty programs. Beyond that, Neo’s Banking as a Service1 offers businesses access to APIs which enables partners to embed financial services and products seamlessly into their customer journey, including:

  • Card programs
  • Accounts
  • Payment solutions
  • Loyalty and rewards programming
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