TORONTO, Canada – The bagels, English muffins and biscuits that are a part of your Tim Hortons breakfast are baked without artificial colours, flavours or preservatives and the rest of the Tim Hortons core menu will also be free of artificial colours, flavours or preservatives by the end of the year. This change is part of the Tims For Good sustainability platform, which is designed to promote continuous improvement at Tim Hortons across three pillars: food and beverage quality, people and communities, and the planet.
“We’re on a mission to make all our menu items as craveable and delicious as we can — great food made with ingredients guests can feel good about,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“The launch earlier this year of freshly cracked eggs for our breakfast sandwiches reflects our commitment to sourcing amazing ingredients — we only use 100 per cent Canadian Grade A large eggs — and that commitment extends to Canada’s favourite coffee, which is brewed every 20 minutes with 100 per cent premium Arabica coffee beans.”
Tim Hortons is also committed to sourcing key ingredients domestically as much as possible. In Canada, our milk, cream, butter, cheese, eggs, and potatoes for our hash browns and wedges are sourced from Canadian farmers and suppliers.
On Tuesday, the chain detailed the people and communities pillar of Tims For Good, which includes charitable fundraising campaigns like Camp Day and Smile Cookie that have together raised more than $275 million since they were first launched.
Since the beginning of the pandemic, Tim Hortons has partnered with its 1,500 restaurant owners across Canada to support frontline workers with donations of coffee and food to say thank you for keeping all of us supported each and every day. So far this year, we have donated more than 100,000 coffees and baked goods to essential workers across the country.