Monday 28 November 2022

Tim Hortons in the Metaverse with new Roblox game

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OAKVILLE, Canada – Tim Hortons is celebrating the National Coffee Day by stepping into the Metaverse for the first time with a new Roblox game and launching the sale of the limited-edition Tims Run Club apparel. The Tims Speed Run challenge is now available to play on Roblox. The one-of-a-kind obstacle course brings you through a world populated with mountain-sized Tims coffees and donuts.

Players are challenged to race through the course and pick up the best Tims Speed Run time while carrying a tray of Tims, hopping across spinning donuts and bagels, dodging Timbits boulders, and picking up golden coffee beans for bonus points.

Developed in partnership with Roblox and Media.Monks, this unique course will be available to play for Roblox users globally for the next month.

The Tims Run Club

In honour of the millions of Canadians who make a daily Tims Run before work, at lunch, or on the way home, Tim Hortons is releasing an exclusive, limited-edition Tims Run Club apparel line.

“Our Double Double™-inspired merch drop last year on National Coffee Day was extremely successful – each drop sold out within minutes. This year, we wanted to lean into a pastime our guests coined themselves – the Tims Run,” says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

“We created the Tims Run Club – the only run club where no running is involved. Our exclusive Tims Run Club merch has clever little features like the insulated pocket on our premium windbreaker to keep your breakfast sandwich warm.

There’s also elbow padding on the left arm for maximum comfort when resting your arm out the car window while going through the drive-thru. And we’ve also double layered the left sleeve of the premium windbreaker for extra weather protection on our cooler Canadian mornings and nights going through the drive-thru.”

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