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METRO MANILA, Philippines – The Jollibee Group recently reported positive developments across its Coffee and Tea and Chinese Cuisine segments, reflecting strong execution, disciplined expansion, and continued momentum across key international markets.
The Coffee segment delivered robust expansion, supported by new store openings across Compose Coffee and Highlands Coffee. Combined, the segment recorded strong percentage growth alongside a healthy pipeline of new store openings (NSOs), reinforcing the Group’s confidence in the long-term potential of its Coffee and Tea portfolio.
South Korea– often referred to as the ‘Coffee Republic’ for its coffee consumption and intensely competitive, trend-driven market has become the proving ground for Compose Coffee’s remarkable rise. Compose Coffee’s gross store network has surpassed 3,000 locations, while net openings place the brand firmly on the cusp of reaching the same milestone on a net basis. The addition of 1,000 stores in under 18 months since opening its 2,000th location highlights the brand’s scalability, operational efficiency, and strong consumer resonance.
Amplifying its brand strength, the Compose Coffee app has reached 17.59 million cumulative users – approximately one in three Koreans and 60% of the country’s economically active population. Following the brand’s collaboration with BTS V, new subscribers surged by 8.3 million, reflecting top tier cultural influence and engagement.
Under its new CEO, Hongsuk Kim, Compose Coffee delivered the most successful marketing and product campaign in its history, a clear indication of the brand’s accelerating reach and execution strength. The “Buyeo Chestnut” menu surpassed 400,000 cups sold in its first week, supported by a digital campaign that generated 15 million views.
Highlands Coffee has established itself as Vietnam’s #1 coffee brand by market share, supported by vertically integrated sourcing and roasting capabilities, a powerful national brand, and a diversified beverage and food portfolio. The brand serves more than 100 million customers annually, supported by over 10,000 employees, demonstrating its scale and central role in daily Vietnamese life.
With a store network approaching 1,000 locations and previous record of high traffic-driven SSSG, with double-digit same store sales and transaction growth contributing to strong operating leverage, Highlands Coffee has doubled its footprint over the past three years, making it one of Southeast Asia’s largest and fastest-growing coffee platforms.
