BELFORTE DEL CHIENTI (Italy) — Innovation, long industrial history, revolutionary design, new technologies, effective management of services for people, focus on sustainability.
These characteristics define Barcelona, but they have also made Simonelli Group a world leader in the production and marketing of coffee and cappuccino machines, with its two brands spread all over the world: Nuova Simonelli and Victoria Arduino.
Simonelli Group has been selling its machines in Spain for decades. After the opening of the French branch almost two years ago, for its next European showroom Simonelli Group has chosen Barcelona thanks to the close affinity between this city and the Italian company.
Barcelona has a unique urban structure in Europe and Simonelli Group decided to set up its showroom in the Poble Nou district. This former industrial area today is a modern and creative place: the old factories turned into lofts and art galleries, where artists and designers can work and live.
The showroom is in a modern building in Avenida Diagonal 88, where Nuova Simonelli and Victoria Arduino coffee machines are displayed. Moreover, next to the exhibition there is an area for technical training and education about coffee.
The aim that the Italian company plans to achieve thanks to this showroom is to be even closer to the Spanish market, supporting it with all the services provided to its international customers. The official opening is on 29th November.