LOS ANGELES, USA – The Coffee Bean & Tea Leaf brand, the iconic Southern California favorite, serving premium coffee and tea for the past 60 years has launched a new line of K-Cup Pods and a fresh new look to its packaging at the Natural Products Expo West Trade Show in Anaheim Calif.
The new packaging design embodies The Coffee Bean & Tea Leaf’s unwavering passion for single origin coffee, which has driven the company to explore the farthest corners of the world in search of the finest specialty beans.
Sold in-café and through its online store, the all-new K-Cup® Pods come in a variety of flavors that are sending guests on a global journey, discovering the world one cup at a time. The K-Cup® Pods highlight the company’s single origin beans that provide the same high-quality coffee that The Coffee Bean & Tea Leaf has been serving and roasting since 1963.
“At The Coffee Bean & Tea Leaf, we ensure the exceptional quality of our coffee by carefully selecting it right from the source,” said Dee Hadley, Head of Marketing Americas, The Coffee Bean & Tea Leaf. “We know our guests also love enjoying our coffee at home. Our new K-Cup® Pods offer the perfect blend of convenience and freshness, ensuring a delightful cup every time.”
The new Bali Blue Moon, Costa Rica, Columbia, Ethiopia, World Blend’63 and Mexico Organic K-Cup® Pods, feature single origin sourced beans that are full of the flavors of their regions and give existing and new guests a chance to experience the same great taste they know and love from The Coffee Bean & Tea Leaf at home in a single-serve solution.
Each box includes 10 K-cup single serving pods and features:
- Single Origin Bali Blue Moon: Gently nurtured in the lush Balinese highlands and expertly roasted in small batches, this dark roast delights with a fragrant toffee aroma, indulgent notes of chocolate and nuts, and a crisp black cherry finish.
- Single Origin Costa Rica: Crafted with beans from small, second and third generation family farms in Costa Rica from the finest high-altitude farms, this medium roast invigorates with fruity notes and a smooth finish.
- Single Origin Colombia: A medium roast that is carefully cultivated for a silky-smooth flavor with a rich aroma of chestnut that gracefully wafts from each sip.
- Singe Origin Ethiopia: A light roast sourced from the Ethiopian highlands. The beans are gently roasted in small batches to draw out their delicate floral, fruity aroma and mellow, smooth taste.
- Single Origin Mexico Organic: A dark roast originating from a single estate in Mexico’s Sierra Madre range near Puerto Vallarta. These Arabica bourbon beans certified organic by OCIA and USDA, yield a robust flavor and fragrant aroma.
- World Blend ’63: The Coffee Bean & Tea Leaf’s signature premium medium roast that is crafted with the finest beans from five different single origin countries. This blend features caramelized aroma, velvety body with a bittersweet finish.
