BERLIN, Germany – The Brazil Specialty Coffee Association (BSCA) and the Brazil Trade and Investment Promotion Agency (Apex-Brasil) is holding today a specialty coffee business roundtable and promotional activities in Berlin, Germany.
The activities are part of the “Brazil. The Coffee Nation” project that the two entities carry out in partnership.
The cupping session will be held at 3pm at Andraschko Kaffee Manufaktur Gmbh & Co. , Industriestr. 18, 12099 Berlin.
During the business roundtables, institutional presentations about BSCA and the Sector Project will be made, highlighting the sustainable nature of speciality coffee production in all of Brazil’s coffee-producing regions.
BSCA members will showcase their products and organise cupping sessions for previously invited potential buyers.
In addition to promoting the Association and the excellent Brazilian products, the business roundtables have the goal of providing a new way for members to do business. The choice of Berlin, which will have the participation of 12 members, was due to this European capital being a target market of “Brazil. The Coffee Nation.”
According to BSCA, the activities of the Sector Project developed in partnership with Apex-Brasil have greatly expanded the visibility of Brazilian coffees around the world, which arouses greater interest from buyers and, also, of Brazilian exporters who start looking toward new international markets.
“The consequence of this scenario is that we have annually recorded steady growth in the image of the product and of the volume of business conducted with products from companies participating in ‘Brazil. The Coffee Nation,’” highlights the Association’s Executive Director, Vanusia Nogueira.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
The Agency carries out several commercial promotion initiatives, such as commercial and prospective missions, business rounds, support to the participation of Brazilian companies in major business fairs, and visits of foreign buyers and opinion formers to assess the Brazilian productive structure, among other business platforms aimed to strengthen the Brazil brand. The Agency supports more than 12,000 companies from 80 different industries, which in turn export to 200 markets.
Apex-Brasil also acts to promote the competitiveness of Brazilian companies in their internationalization process, especially in market intelligence, business training and image promotion, as well as foreign direct investment (FDI) attraction.
Trade & Investment Promotion Section (SECOM)
The Trade & Investment Promotion Section (SECOM) of the Embassy of Brazil in Berlin, supports Brazilian exporters seeking to sell their products to Germany by connecting them with potential importers, coordinating trade missions, and providing information about opportunities and challenges in the German market. Additionally, SECOM gathers and disseminates information on investment opportunities in Brazil and advises potential German investors.