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FORT WORTH, Texas, USA – Katz Coffee, the largest specialty coffee roaster in the state of Texas, has entered into a multi-year partnership with Texas Motor Speedway to serve as the Official Coffee, Tea and Lemonade provider of “The Great American Speedway.”
“We’re excited to welcome Katz Coffee to our esteemed list of corporate partners here at Texas Motor Speedway,” TMS Executive Vice President and General Manager Mark Faber said.
“This partnership will enhance the overall experience for our race fans as well as our special events customers by offering high quality coffee, tea and lemonade throughout the facility.”
Founded in 2003 and headquartered in Houston, Katz Coffee fuels communities across the nation through its small-batch and custom roasting.
The company focuses on sourcing the finest green coffee beans from farmers around the world and roasting every batch with purpose and care.
“Katz Coffee is proud to partner with Texas Motor Speedway and share our Liquid Love with fans who can’t get enough of the roar on race day. This collaboration is rooted in community, excitement and the belief that great coffee belongs in the biggest moments,” stated Katz Coffee owner Avi Katz.
Race fans will get their first taste of the new partnership during the May 1-3 NASCAR weekend at Texas Motor Speedway. The action-packed weekend on the 1.5-mile tri-oval will be highlighted by the marquee WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series (NCS) race on Sunday, May 3, at 2:30 p.m.
The NASCAR CRAFTSMAN Truck Series (NCTS) SpeedyCash.com 250 will jumpstart the weekend on Friday, May 1, at 7 p.m. before making way for the Andy’s Frozen Custard 340 NASCAR O’Reilly Auto Parts Series race on Saturday, May 2, at 2:30 p.m.
Texas Motor Speedway is among the largest sports and entertainment venues in the United States.
The speedway has an array of amenities, such as Big Hoss, the largest single LED screen of any sports facility in North America, making it one of the premier venues in the world of sports.
The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series among its various races and specialty events throughout the year.
Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States.
