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Tchibo introduces new shopping concept to Dubai

German retailer Tchibo is introducing a new shopping concept to the Middle East region, with the first-of-its-kind Tchibo Shop & Tchibo Coffee in Dubai Mall.

Following the well-known Tchibo business model in Germany and across Europe, the Tchibo Shop offers a fusion of coffee and non-food items to its customers providing an unrivalled shopping concept that is unlike any other retailer the Middle East region has welcomed before.

From its humble beginnings as a coffee mail-order firm, Tchibo expanded from just coffee, to coffee machines, clothing, household items, electronics and electrical appliances, in just a few years. Today, it became synonymous with enjoyment and lifestyle, offering a myriad of products to all its customers.

Commenting on the grand opening, Toufic Kreidieh, CEO of BFLGROUP said: “This is the first Tchibo Coffee Shop to open in the region and we couldn’t be more thrilled to introduce it in Dubai.

The Tchibo model has been instrumental in building buzz around the stores across Europe, successfully drawing in customers to its doors to enjoy their coffee and enjoy their shopping experience.

We identified a need for our Tchibo Coffee Shop concept here and we are committed to expand further, with plans to open more stores across the GCC and the region.”

In a global market where it has become harder to impress the shopper, Tchibo manages to stand out from the rest with its exclusive business model by creating an air of anticipation. Each week boasts a new range of affordable, innovative, and high-quality German products, each exclusive to Tchibo, providing customers with choices and a shopping experience like no other.

Explaining the uniqueness of Tchibo’s Coffee, Yasser Beydoun, Managing Partner of BFLGROUP, said: “Tchibo was quick to recognise that lifestyle-oriented coffee lovers in Dubai want a modern coffee they can indulge on.

With Piacetto Espresso, the Tchibo Coffee Service has a brand, which precisely fulfils the product expectations of this modern, urbane target group present in global cities like Dubai by incorporating the highest in authentic Italian espresso taste.

With the opening of Tchibo Coffee Shop in Dubai Mall, we anticipate the same success we witnessed across Europe to echo here in the Middle East.”