Tata Coffee is planning to set up a state of the art freeze dried soluble coffee plant in Vietnam’s province of Binh Duong, in the Southeast of the country, with an installed capacity of 5000 MT per annum.
This move will further strengthen Tata Coffee’s growth in the premium instant coffee segment, by focusing on differentiation, premiumisation and customer centricity.
Tata Coffee already has its plant in Theni, Tamil Nadu, which has developed strong expertise in manufacturing of freeze dried coffee.
This coffee segment is growing worldwide in the premium instant coffee sector. Instant coffee accounts for about 20% of the global coffee consumption with freeze dried coffee being the premium preference.
India’s TATA Group has already planned to invest in a wide range of business sectors in Vietnam, said Indronil Sengupta, Executive Director of the conglomerate in Vietnam.
