Saturday 04 May 2024
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Paul Bassett

Barista

Coffee franchise named after Australian barista thrives in South Korea

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SEOUL, South Korea – Paul Bassett – a coffee franchise named after an Australian barista – has just celebrated the opening of its 80th coffeehouse in South Korea. Operated by M’s Seed, a Maeil Holdings affiliate, the franchise was launched in September 2009 introducing “specialty coffee,” a concept that was...
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“Coffee is social lubricant,” says Paul Bassett

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The premium coffee franchise Paul Bassett established its first store in Korea in 2009 and became such a success in a short time, that...

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