Thursday 02 May 2024
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loyalty card

Companies

Caffè Nero’s top marketer on letting the company’s brand speak for itself

Desk3 -
LONDON, UK – Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via Ocado - but it's not about to bite off more than it can chew, says head of marketing Marcus Denison-Smith. The new app, developed by Yoyo, offers a digital alternative to the stamp-based loyalty card ...
Companies

WAITROSE – Loyalty card scheme stirs storm in a cup of coffee

Comunicaffe -
LONDON, UK – Some Waitrose customers are concerned a loyalty card scheme that entitles people to a free hot drink is attracting the “wrong”...

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