Saturday 13 July 2024
  • La Cimbali
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Why we need to stop talking about “Specialty Coffee”. Beyond marketing

SYDNEY, Australia – “It’s like we decided long ago that everything better than ‘not complete shit’ should sit in the same category,” says Andrew Kelly of Melbourne’s Small Batch Roasting Co. The world-recognised roaster is done with the term “specialty coffee” – a description so common in the modern marketplace that it’s become meaningless.

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