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Why we need to stop talking about “Specialty Coffee”. Beyond marketing
Desk3 -
SYDNEY, Australia – “It’s like we decided long ago that everything better than ‘not complete shit’ should sit in the same category,” says Andrew Kelly of Melbourne’s Small Batch Roasting Co. The world-recognised roaster is done with the term “specialty coffee” – a description so common in the modern marketplace that it’s become meaningless.
What makes the perfect espresso? The search is on
Desk3 -
MILAN, Italy - The very word espresso conjures up visions of Italian bars and the jealously-guarded methods used by the coffee roasters that supply...
FNC – Colombian Coffee Growers Federation exported one million 155 thousand bags of specialty coffee in 2013
BOGOTA, Colombia – As part of its added value strategy, which includes the operation of Buencafé and the Juan Valdez brand, the Colombian Coffee...