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HUNTINGTON BEACH, California, USA – With another unforgettable U.S. Open of Surfing now in the rearview, Sur Coffee is celebrating the energy, connection, and community that swept through Huntington Beach by inviting customers to keep the spirit alive through specialty coffee. As the city transitions from the excitement of surf competitions back to its laid-back rhythm, Sur Coffee continues to offer an authentic Southern California experience fueled by coffee and driven by purpose.
Throughout the week of the U.S. Open, the streets and beaches of Huntington were packed with athletes, vendors, tourists, and locals soaking up the summer sun and world-class surfing action. Nestled just minutes from the sand, Sur Coffee’s flagship café became a bustling hub for spectators and surfers alike.
Guests dropped in before morning heats, lingered with iced lattes during the midday heat, and regrouped in the evenings over espresso and pastries. With its vibrant, modern interior and community-driven energy, Sur Coffee served not just as a café, but as a meeting ground for everyone who came to celebrate Huntington’s signature event.
Even as the event has come to a close, Sur Coffee is extending the celebration through the continued availability of its newest seasonal feature: a limited-edition Ethiopian release.
Sourced from 45 smallholder farmers near Tobitu Tuta in Ethiopia’s Guji Zone, this coffee is processed at a high-elevation washing station run by Neja Fadil—a former local soccer star turned renowned coffee producer.
Sitting at 2,150 meters, Fadil’s station produces some of the most expressive and clean coffees in the region. The lot selected by Sur Coffee is layered with bright citrus and floral notes, delivering the complexity and clarity that defines truly great Ethiopian coffee.
“We’re always excited to offer coffees that tell a story—from the remote farms where they’re grown to the cup in your hand,” said a spokesperson for Sur Coffee. “This release is a reflection of that ethos. We met Neja in person years ago while sourcing in Ethiopia, and the care he puts into every step of the process is truly inspiring. Offering this coffee now, during such a high-energy season in Huntington, feels like the perfect way to celebrate craftsmanship, connection, and culture.”
