Monday 17 June 2024
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Superlost Coffee unveils XP: the cold brew super concentrate

With its squeeze-to-measure bottle design, XP ensures that every pour is a perfect 1 oz shot, delivering a robust 100 mg of caffeine, offering a precise, potent, and versatile way to enjoy coffee

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BROOKLYN, N.Y., USA – Superlost Coffee, a New York-based company renowned for its innovative and high-quality coffee, today announced the launch of XP, the Cold Brew Super Concentrate that promises precision, convenience, and dependability like never before.

With its squeeze-to-measure bottle design, XP ensures that every pour is a perfect 1 oz shot, delivering a robust 100 mg of caffeine, offering a precise, potent, and versatile way to enjoy coffee. Whether kickstarting the day, recharging during a lull, or fueling the night, XP delivers as the ultimate caffeine companion.

XP is setting a new standard in the cold brew experience. In a market saturated with concentrates that often leave consumers in the dark about the exact caffeine content of their products, leading to overconsumption or feeling shortchanged by diluted offerings.

XP stands out with its user-centric design and unwavering caffeine consistency. This initiative not only empowers consumers to monitor and control their caffeine intake, but also guarantees that they get the full value of every drop they purchase.

XP emerged from the popularity of the espresso martini. While the drink was highly sought after, its preparation often entailed labor-intensive methods or sacrificed the freshness of the espresso, leading to off-flavors. The goal was to craft a concentrated coffee that was as robust and flavorful as espresso, without the need for specialized tools, and that maintained a consistent caffeine content. After thorough research and development, Superlost Coffee created XP, a lab tested Super Concentrate that guarantees a precise 100mg of caffeine in every 1oz shot.

User-Friendly Design

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Unlike other cold brew concentrates that require meticulous measuring and confusing formulas, XP stands out with its user-friendly design. Each shot is precisely measured, ensuring consumers know exactly how much caffeine they’re consuming. This eliminates the guesswork and uncertainty often associated with other concentrates.

Endless Versatility

XP’s versatility caters to a myriad of preferences and uses. You can make an iced latte in the morning, add it to a shake before a workout, and take a shot of it as you pregame your night out.

It can be used to create a variety of delicious and refreshing beverages, including but not limited to:

  • Drink it as a shot
  • Pre- and post-workout drinks
  • Cocktails
  • Smoothies
  • Remix into endless coffee drinks
  • No More Guessing Games

Each shot promises a robust 100 mg of caffeine, striking the perfect balance between an espresso and a 16 oz cold brew.

“Our team has been loving the convenience of XP’s squeeze-to-measure bottle, and I truly appreciate how it’s reduced waste. Customers are raving about the taste and value the transparency regarding its caffeine content. XP is setting a high standard for the future of coffee.” added Logan, co-founder of Boris & Horton.

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