Saturday 13 July 2024
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Starbucks to launch the new Clover Vertica single cup, on-demand brewer

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SEATTLE, USA – Speaking at the 30th Annual Meeting of Shareholders, Rachel Ruggeri, executive vice president and chief financial officer at Starbucks, announced the launch of Clover Vertica, a new proprietary single cup, on-demand brewer, which will begin rolling out to stores this calendar year.

The height of engineering, design and coffee quality, Clover Vertica reimagines the brewed coffee experience for partners and customers through a patented process that combines innovative vacuum-press technology with precise control over the temperature of the water and length of brew.

This technology ensures that every cup of coffee is brewed to the specific roast and blend specification for the best flavor from each bean, resulting in highly defined flavors.

Starbucks will deploy Clover Vertica brewers to stores in Minneapolis, as well as the Starbucks Reserve Roasteries and stores in the U.S., beginning in March 2022. The brewer will continue to arrive in more stores this fall, with plans to have the machine in all company-operated stores in the U.S. by 2025.

During her speech, Ruggeri previewed the company’s continued efforts to innovate coffee craft through store experiences and coffee innovation.

“At Starbucks, we recognize that one size does not fit all,” said Ruggeri. “Our success has been rooted in how we differentiate ourselves – meeting customers where they need us to be – from the personal connections our partners make with our customers every single day, to our store formats and menu offerings – it’s how we create your Starbucks.”

Building on the company’s continued efforts to raise the bar on coffee, Ruggeri highlighted its beverage innovation, notably in cold espresso and plant-based products, two of the company’s fastest growing categories. Cold beverages accounted for nearly 70 percent of Starbucks total beverage sales last fiscal year – up 20 percentage points over the past three years.

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