Wednesday 21 February 2024

Starbucks is raising prices on most of its coffee beverages in the U.S.

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Starbucks raised prices by between 10 cents and 20 cents on brewed coffee at most of its 8,000 company-operated locations across the United States, even as it maintained prices for more expensive drinks.

A “tall” brewed coffee now costs between $1.95 and $2.15, an increase from last week. Most drinks other than brewed coffee — such as lattes, mochas, iced coffees, and Frappuccinos — have not been impacted by the price increases.

“Evaluating prices periodically allows us to balance the need to run our business profitably,” the company said in a statement, noting that the price hike was not related to last week’s anti-bias training.

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