One year following Starbucks largest acquisition to date, Schultz highlighted how the company is growing, expanding, and reinventing the Teavana brand and customer experience. Since the acquisition, Starbucks has opened nearly 40 new mall-based stores and announced plans to open more than 20 additional stores through the rest of fiscal 2014.
Schultz also announced plans to expand the company’s reimagined Teavana Fine Teas + Tea Bar concepts to Chicago, Los Angeles and additional locations in New York City later this year.
The company opened two of the concepts last fall in New York and Seattle, featuring handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and beautiful tea merchandise.
Source: Starbucks press release
