Tuesday 04 October 2022

Starbucks Emea announces changes in leadership

Martin Brok to become senior vice president and president Starbucks EMEA. Incumbent Kris Engskov promoted to global leadership role in Seattle as executive vice president; transition to occur summer 2016

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LONDON, UK – Starbucks Coffee Company on Monday announced the promotion of Kris Engskov to a global executive vice president role and the arrival of Martin Brok as new senior vice president and president in Europe, Middle East and Africa (EMEA).

Engskov will be promoted to executive vice president, joining the Starbucks senior leadership team in Seattle and transitioning into a new role leading a key part of Starbucks global enterprise. More information will be available on this appointment later in the summer as the transition takes effect.

Having started with Starbucks in 2002, Engskov has worked in the region since 2011, first as managing director of Starbucks UK and Ireland and from 2013 as president of Starbucks EMEA.

During his tenure, Engskov led a major restructuring of the EMEA business, including the development of a new licensed business model and the launch of the company’s first-ever franchising program.

Over the past few years, the region has dramatically increased unit growth and profitability, driven by the signing of a number of new development agreements, including with Shell, REWE, and Casino, and through new licensing agreements to open several new geographies including Italy and South Africa.

Martin Brok, incoming senior vice president and president, Starbucks EMEA, joined the company in February 2016 as senior vice president, strategic partnerships.

He previously served as vice president of Global Product and Merchandising Operations at Nike, where he was responsible for transforming the Global Product and Merchandising Operations and Analytics organization.

He also served as chief operating officer for Nike’s direct-to-consumer business and as general manager of Western Europe and Asia Pacific operations for the company.

Before Nike, Brok was senior vice president Franchise Operations & Marketing for EMEA at Burger King and also served in several strategic operations leadership roles.

Brok, who is Dutch, has significant experience in the EMEA region and in global roles, leading key organizations within some of the world’s best-known brands.

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