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SOUTH KOREA – Paris Baguette to launch Cafe Adagio

SPC Group, a retail group that owns the South Korea’s largest franchise bakery, Paris Baguette, is set to strengthen its coffee business by launching its own beans brand, Cafe Adagio.

Bakery and cafe chain Paris Baguette has launched a new low-priced coffee brand named Cafe Adagio.

The company in a press release Monday said the new brand “will be served in 3,200 stores across the country. We were able to keep the cost down by dealing directly with coffee farms, so the price of coffee will remain the same as before.”

A cup of Americano will cost W2,500 (US$1=W1,079) and a latte and mocha W3,000, W300 cheaper than in coffee chain Ediya, which expanded rapidly thanks to its low price strategy.

Paris Baguette claims its “coffee experts” travelled around the world in search of high-quality coffee beans and spent over a year developing a blend that goes well with bread and desserts