MILAN – South Korean chain SMTown Cafe has announced the forthcoming opening of its first Vietnam store in Ho Chi Minh City. The store is to be positioned in Crescent Mall in the city’s District 7 and will include two zones: SMTown Store and SMTown Café. The opening date has yet to announced.
SMTown Vietnam recently treated invited 1000 guests to a sneak preview of the store
The SMTown Store area offers a wide selection of exclusive merchandise of SM’s artists and groups, including posters, albums, apparel and accessories.
The Cafe features desserts and coffee with sitting areas inside and outside the store.
SM Entertainment is home to numerous Kpop top artists including BoA, Girls’ Generation, EXO and Red Velvet.
