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TORONTO, Ontario, Canada – Happy Belly Food Group Inc., a leading consolidator of emerging food brands is happy to announce that, as of November 30th, 2025 it has signed an area development agreement for the province of Ontario to open 20 new franchised locations of its Smile Tiger Coffee Roasters brand. Smile Tiger Coffee Roasters (“Smile Tiger”), an emerging brand in the quick service coffee and beverage industry.
“As we continue to scale Happy Belly through an asset-light franchising model, extending Smile Tiger’s footprint in Ontario is a natural next step,” said Sean Black, Chief Executive Officer of Happy Belly.
“This agreement brings Smile Tiger’s committed development pipeline to 45 units – 25 in British Columbia and now 20 in Ontario – while increasing Happy Belly’s total contracted units in development across all brands to 646. It’s a strong validation of Smile Tiger’s potential as an expanding quick service beverage brand as it starts to expand its footprint across Canada.”
Smile Tiger’s in-house roasting capabilities, combined with its consumer-packaged goods (CPG) and white-label offerings, position the brand as a platform asset that can support both its own retail growth and broader coffee needs across the Happy Belly portfolio.
As the Smile Tiger footprint expands in British Columbia and Ontario, Happy Belly intends to further integrate the brand into its existing breakfast, lunch, and dinner concepts, creating cross-selling opportunities and incremental revenue streams.
We are just getting started,” said Sean Black.
