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BELFORTE DEL CHIENTI, Italy – From 26 to 28 June, Simonelli Group will be at World of Coffee 2025 Geneva, Stand #1739, showcasing new products from its Victoria Arduino and 3TEMP brands. Victoria Arduino, a leading Italian brand known for producing professional espresso machines with distinctive designs and high performance, will be unveiling new products, cutting-edge technologies, and special guests at Europe’s premier specialty coffee event.
Victoria Arduino will be presenting two significant innovations dedicated to the specialty coffee world. These are designed to enhance extraction quality and customer experience, maintaining with a strong focus on design and sustainability.
Among the highlights at Stand #1739 will be the Black Eagle Maverick, Victoria Arduino’s top-of-the-range machine, and the Eagle One Special Edition: a unique piece crafted with sustainable fabric and an iconic design that redefines espresso machine aesthetics.
At the Eagle One station, visitors can discover not only the perfect espresso but also the revolutionary PureBrewCoffee, thanks to its integration with the PureBrew+ single brewer and the use of specialty coffees from some of the best international roasters and coffee producers, including Arbre Cafè, Cafès Richard, Chepsangorhillscoffee, Ditta Artigianale, Lavazza 1895, Lohas Beans, Los Nogales and Mirò Coffee, Mokxa, Rast Kaffe, Raw Materials, and Sakamicoffee.
To complement all professional espresso machines and ensure the best in-cup results, the Mythos professional grinder will also be on display. As the first grinder conceived and designed for the specialty world by coffee specialists, Victoria Arduino’s Mythos represents quality grinding with a unique and recognisable design. Its technologies, such as Clima Pro and Gravitech, guarantee maximum temperature stability and dose precision, leading to excellent in-cup results with no waste.
The Eagle Tempo, a professional espresso machine dedicated to cafés, restaurants, roasters, chains, patisseries, and bakeries, will also be showcased at WOC Geneva. The Eagle Tempo boasts a distinctive design and high production capacity, incorporating NEO (New Engine Optimization) technology, which delivers excellent in-cup results while saving energy and reducing waste. Daily tastings of various coffee and milk-based beverages will be available at the Eagle Tempo station.
Also on display will be the E1 Prima PRO, the 1-group professional espresso machine where Victoria Arduino has condensed the most advanced technologies into one of its most eclectic designs. The E1 Prima PRO is the espresso machine for coffee specialists, roasters, chefs, and mixologists who want to achieve unexplored peaks of quality, discover new flavour boundaries, and savour the thrill of reaching where no one has gone before.
Stand #1739 will also feature solutions from 3TEMP, a Swedish brand specialising in the design and production of filter coffee brewers. Simonelli Group acquired a stake in 3TEMP at the end of 2024. The 3TEMP system is a great example of smart, sustainable technology and innovative design, having built a solid reputation over the years as one of the industry’s “best-kept secrets.” 3TEMP’s pour over filter coffee brewers feature a state-of-the-art boilerless brewing system, ensuring that every cup is prepared with fresh water, preserving the natural essence of the coffee.
With customisable recipes and precise temperature control for both hot and cold coffee, 3TEMP’s advanced extraction technology can meet the needs of coffee shops, baristas, and chains worldwide. Through its collaboration with 3TEMP, Simonelli Group is expanding and completing its range, responding to the evolving needs of chains, roasters, and baristas globally, providing a complete and innovative coffee experience.
At WOC Geneva – Stand #1739 – part of the renowned HIPSTER brewer series will be on display: 3TEMP KOBRA and 3TEMP PULS.
Visitors will be able to taste Batch brew filter and Cold brew extracted using both specialty coffees and teas. Furthermore, 3TEMP is the official sponsor of the 2025 World Cup Tasters Championship. All competitors vying for the world title will taste coffees extracted by 3TEMP PULS brewers. The 3TEMP PULS symbolises the evolution in coffee technology, combining design and advanced engineering.
Inspired by Sweden’s natural beauty, it features an elegant black casing enhanced by the warmth of natural wood. Behind its minimalist design, the PULS houses the extraordinary technology that distinguishes 3TEMP. 3TEMP brewers are more than just brewers – they’re your smart, connected brewing partners. With intuitive controls, precise brewing technology, and instant remote support, they empower anyone – from novice to expert – to craft consistently exceptional coffee, batch after batch.
In addition, 3TEMP brewers will be available for all roasters at the SCA Brew Bar and SCA Lounge Community.
A unique experience for coffee professionals
In addition to the previews, Stand #1739 will host partner roasters serving their best coffees and special guests, including Mikael Jasin, winner of the 2024 World Barista Championship, and Michael Portanniers, 2025 Roasting World Champion.
A different experience at the Victoria Arduino and 3Temp Stand
Forget the usual bustling atmosphere: every afternoon at Stand #1739 awaits The Listening Booth, an intimate and sensory experience created in collaboration with Coffee Foundation, the organisation that promotes mental well-being through coffee culture and the power of community. In what can often be a hectic exhibition environment, The Listening Booth is an invitation to slow down. It’s a space designed for calm, listening, and authentic connection. Here, you can savour espresso and cold brew cocktails in a relaxing atmosphere, accompanied by an elegant backdrop of carefully selected ambient music from a vinyl DJ set.
It’s a moment of mindful pause, to rediscover the pleasure of coffee in a new form. Quality, not noise.
