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BELFORTE DEL CHIENTI, Italy – Simonelli Group is excited to meet you at HostMilano 2025 (Hall 16 – Stand A11 A19 C12 C20), one of the most important global events for the coffee and hospitality industry. With its three brands – Victoria Arduino, Nuova Simonelli and 3TEMP – Simonelli Group will bring a series of product premieres, exclusive experiences, and new solutions designed for the future of coffee.
Victoria Arduino: 120 years of innovation and new horizons
Victoria Arduino celebrates a historic milestone—120 years of design and performance—and comes to Host with a rich program of innovations and experiences:
• Tasting Experience with international partners to explore new sensory perspectives. Every day, Victoria Arduino, in collaboration with Coffee Island, Ditta Artigianale, Lohas Beans, and Starbucks, will offer a variety of specialty coffee-based beverages.
• New products: Victoria Arduino presents the new generation of the Black Eagle Maverick espresso machine range, the renewed User Experience of Eagle One, and the new Mythos MY65 grinder.
• New design concept: Victoria Arduino will unveil an exclusive space dedicated to design and craftsmanship.
• Exclusive fair experiences:
o Get hands-on with the Mythos MY75, the official grinder of the World Barista Championship, supporting competitors on their way to the coveted title of 2025 WBC Champion.
o Daily coffee-based aperitifs at 4:00 p.m.
o Daily tastings of WBC champions’ signature drinks.
o On October 17th at 4:30 PM join the presentation of Mikael Jasin’s book “Bloom: Mikael Jasin on Coffee as an Agent of Change”. Written by Tigger Chaturabul, the book tells the story that inspired Mikael Jasin, 2024 World Barista Champion, from his roots in Indonesia to the global stage. Following the presentation, Mikael Jasin will prepare his signature drink, offering participants a unique tasting experience.
Nuova Simonelli: technology serving simplicity
Nuova Simonelli, a globally recognized brand for professional espresso machines that combine advanced technology with ease of use, will unveil at Host a brand-new coffee station designed to revolutionize the experience of baristas and professionals. Alongside the new product, visitors will be able to explore innovative solutions that make every service simpler and more efficient:
• C-Automation, technology that optimizes processes, speeds up workflow, and reduces waste.
• E-Milk, the intelligent solution for automated, flawless milk frothing management.
At Host you can experience the NUOVA Aurelia, a professional machine designed to meet the daily challenges of coffee chains, roasters, coffee shops, restaurants, and hotels. With ergonomic design, beverage consistency, and a strong focus on sustainability (both in energy consumption and waste reduction), the NUOVA Aurelia stands out for its versatility, ease of use, and high productivity.
3TEMP: New Frontiers in Brewing
3TEMP arrives in Milan with an innovative installation dedicated to brewing hot and cold coffee, tea, and concentrate. In addition to the new experiential space, visitors will be able to discover and test the full 3TEMP product range, increasingly appreciated for versatility and sustainability.
Acquired in part by Simonelli Group at the end of 2024, 3TEMP stands out as an example of technological and innovative excellence, having built a solid reputation over the years as one of the industry’s “best-kept secrets.”
Developed in close collaboration with coffee shop owners, expert baristas, and quality-driven roasters, the 3TEMP brewers (KOBRA, PULS, WALL, and the GRIND grinder) have set a new standard.
Equipped with a patented boiler-free extraction system, they use only fresh water for each brew—ensuring purity, precision, and consistency in every cup.
Through its partnership with 3TEMP, Simonelli Group expands and completes its offering, meeting the evolving needs of chains, roasters, and baristas worldwide, and delivering a complete and innovative coffee experience.
Simonelli Group: the future of coffee is here
With these innovations, Simonelli Group strengthens its role as a total solution provider, offering tools, solutions and content that support professionals and shape the future of the industry.
During Host, the company will also offer exclusive content through “What’s Brewing”, the Simonelli Group’s podcast dedicated to meaningful conversations. Industry leaders, innovators, and coffee professionals will gather to discuss trends, challenges, and the future of coffee.
A unique opportunity to listen to interviews and conversations with international figures in the coffee world, designed to inspire and spark new ideas for the global community. Follow the conversations live on our YouTube channel.
Simonelli Group awaits you at HOST Hall 16 – Stand A11 A19 C12 C20.
