Friday 14 June 2024
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Simag: the pop brand of ice will be present at Sigep 2023

Simone Buratti, Marketing Manager of Scotsman Ice & Simag: "This year's edition of Sigep in Rimini (Stand B1 - 153) is an opportunity to reveal to the public the new brand positioning, which we could define as "out of the box" compared to the classic product communications made by competitors"

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RIMINI, Italy – Simag has been designing and manufacturing commercial ice machines in Italy for over fifty years. A symbol of tradition but above all of innovation. Over the years the brand has evolved and transformed itself to respond to sudden changes in the market. “This year’s edition of Sigep in Rimini (Stand B1 – 153) is an opportunity to reveal to the public the new brand positioning, which we could define as “out of the box” compared to the classic product communications made by competitors” explains Simone Buratti, Marketing Manager of Scotsman Ice & Simag.

The new brand Simag at Sigep

In fact, the company is renewed and transformed into a pop, smart and social brand. Born to be innovative already fifty years ago, now it becomes cool and pays attention to design, fashion and the future. In a pop word. “We are smart because we focus attention on very current and important topics – proudly points out the company marketing manager -. For example, among the topics addressed there is energy saving with a particular eye to the future and being eco-friendly”.

In this sense, the company already uses the R290 refrigerant, a natural gas approved by the European Union with low environmental impact and excellent thermodynamic performance, and we expect its implementation with the study of new products in the coming years. “We are social because we are interested in people” he adds.

ice
Simag and its five different types of ice (image provided)

Quality and performance

Thanks to its five different types of ice, with over fifty products and two hundred different models of ice machines, Simag is able to satisfy the needs of all customers, from bars to restaurants, up to large-scale distribution. Quality is a fundamental aspect of Simag products. Each item is expertly crafted and then tested by our quality service which pursues the result beyond the standard performance.

Another strong point is the after-sales assistance, always active to respond in the shortest possible time, thanks to the widespread diffusion of Simag assistance centers both in Italy and in Europe, but also outside the EU.

“Together with the new positioning – concludes the company marketing manager – in 2023 we will present the new catalogue, the new website and we will open the social channels, with a budget dedicated to digital advertising to increase brand awareness. It is an activity that in Scotsman Ice is already enjoying considerable success and we are counting on obtaining it also with Simag” confirms Simone Buratti.

Gimoka

Simag, as well as Scotsman Ice, the main brand of ice machines of the Milan-based company, are part of the large Ali Group family, a large reality and point of reference in the food & service sector. The company awaits for you in Rimini (21-25 January 2023): Stand B1-153.

CIMBALI

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