Monday 22 July 2024
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The first edition of Sigep Asia is about to start with more than 300 food & beverage brands in attendance

From 26th to 28th June 2024, Italian Exhibition Group will inaugurate the first edition of Sigep Asia, the new Sigep World satellite show that will bring the best of the Foodservice industry in the Gelato - the Italian ice cream, Pastry & Chocolate, Coffee, Bakery and Pizza sectors to Singapore. Over 300 brands from 31 countries and numerous top Italian brands. Singapore, a target country for IEG with a Food & Beverage market worth more than 12 billion dollars. Space for masterclasses and demos and in collaboration with Richemont Club Italy, International Union of Bakers & Confectioners, Ambasciatori Pasticceri dell'Eccellenza Italiana, Federazione Italiana Cuochi. On stage, 4 great coffee competitions with the Singapore National Coffee Championship hosted by the Singapore Coffee Association

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RIMINI, Italy – Italian Exhibition Group raises another flag in the Asian continent by inaugurating Sigep Asia at the Sands Expo & Convention Centre in Singapore from 26th to 28th June 2024. The first edition of Sigep World’s satellite show will showcase over 300 exhibiting brands from Singapore and 31 countries, including Italy, Kuwait, China, Malaysia, Japan, Austria and Mexico.

The first edition of Sigep Asia confirms the scope of Sigep World’s internationalisation strategy, which is consolidating its expansion plan in Southeast Asia and offering companies a valuable showcase to develop their business. Singapore is known as the Food & Beverage capital of Asia with a market that exceeds $12bn and is estimated to grow by 4.47% annually (CAGR 2024-2028).

Italian brands at the show will include the most representative of the Sigep Word community such as Carpigiani, Casa Optima/Mec3Fabbri1905, Gelmatic, ISA, Moretti Forni, Unox, La Marzocco, Nuova Simonelli, Saeco, Segafredo Zanetti, Caffè Carraro, Essse Caffè, Eurovo, Zanolli.

The opening ceremony will be attended by Singapore’s Minister of State for Trade, Industry and Culture, Ms. Low Yen Ling, who will inaugurate Sigep Asia at the same time as the 5th edition of Restaurant Asia – organised by IEG Asia in collaboration with RAS – Restaurant Association of Singapore – and Speciality Food & Drinks Asia, Speciality Coffee and Tea Asia and Food2GO Asia.

Thanks to the partnership with ITA-Italian trade Agency, the Italian Chamber of Commerce in Singapore and Asean Restaurant Alliance, Sigep Asia will represent, from products to technologies, the entire Food & Beverage industry with its main exhibition sectors: gelato-the Italian ice cream, pastry, bakery, coffee and tea.

Italian gastronomic culture in masterclasses held by chefs and top brands

During the three-day event, sector buyers and operators will have the chance to deepen their knowledge of Italian gastronomic culture in masterclasses organised by top chefs and pastry chefs from Richemont Club Italy, International Union of Bakers & Confectioners, Ambasciatori Pasticceri dell’Eccellenza Italiana (Pastry Ambassadors of Italian Excellence), and Federazione Italiana Cuochi (Federation of Italian Chefs). Italian ice cream will be the theme of the masterclasses conducted by leading companies in the sector such as Carpigiani, and master Italian ice cream maker, Eugenio Morrone, the Gelato World Cup champion 2020 and President of the Jury of the last Juniores Pastry World Cup; while Master Pastry Chef Giuseppe Piffaretti will be holding a workshop on Panettone. The promotion of Italian Food & Beverage culture will continue in the Italian Trade Agency Lounge, where visitors will be able to meet Italian Chefs and discover the secrets of their art.

The future of F&B at Sigep Asia

Sigep Asia aims to propel the Food & Beverage industry into the future not only by dedicating seminars and meetings to Technology and Sustainability, but also to the topic of Corporate Culture & Leadership, such as the RAS Leadership Symposium conducted by Will Scott.

Moreover, Food & Beverage gurus will welcome visitors in a panel discussion organised by the International Food & Beverage Association, while cutting-edge technologies in the Ho.re.ca. sector will dominate the Technology & Innovation Pavilion and the Sandbox, the area in which to discover revolutionary and green solutions for the catering industry.

Coffee sector competitions

The Singapore National Coffee Championships hosted by the Singapore Coffee Association will also be held during Sigep Asia. This year’s competition events will feature the Singapore National Barista Championship (SNBC), Singapore National Brewers Cup (SNBRC), Singapore National Latte Art Championship (SLAC) and Singapore Cup Tasters Competition (SCTC). The winner will represent Singapore at the World Barista Championship 2025.

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