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CHICAGO, USA – Shipfusion Inc., a leading ecommerce fulfillment and third-party logistics provider with over a million square feet of warehouse space across North America, audited more than 40 U.S. coffee brands, revealing surprising insights into a centuries-old industry trying to grow online but making costly mistakes.
“Our team meticulously audited every step of the customer journey for over forty brands selling coffee direct-to-consumer (DTC), from checkout to unboxing,” says Shipfusion CEO Brandon Luft.
Online coffee, a sector worth several hundred million dollars, is growing steadily in DTC sales, driven by ecommerce, subscription services, and consumer preferences for convenience. Yet brands still have room for improvement, especially since coffee is a habitual purchase.
“Our research uncovered costly blind spots. Too many brands lose revenue to delays, damage, and silence after checkout. At a high level, the fix is building trust through better fulfillment, faster delivery, and smarter cross-selling. It’s not one size fits all; the report reveals distinct realities brands need to consider,” says Luft.
The research objectively evaluates how brands manage logistics and where gaps may cost customer trust and growth.
The result is a ground-level view of the customer journey based on first-hand data.
Key insights provide a clear snapshot of the DTC coffee industry as consumer spending faces scrutiny, offering brands rare, competitive data not found on ChatGPT. Read standout takeaways here.
