AL-BATIN (Saudi Arabia) – Segafredo Zanetti Espresso, part of Massimo Zanetti Beverage Group, opens a new café in Hafar al- Batin, Saudi Arabia. The city has drastically grown over the last years and gained significant importance as a trading hub thanks to its strategic position between Riyadh and the borders with Kuwait and Iraq, and to the presence of an international network of roads connecting it to the main nearby cities.
The Segafredo Zanetti Espresso Cafe has opened its doors inside the most famous “Jarir bookstore”, the largest bookshop chain in Saudi Arabia; an excellent Italian espresso or a frothy cappuccino will accompany Segafredo’s customers while choosing their favourite books.
