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Segafredo Zanetti Espresso launches new format in Saudi Arabia

DHAHRAN_1 Segafredo Saudi Arabia

DHAHRAN, Saudi Arabia – Massimo Zanetti Beverage Group announces the launch of a brand new Segafredo Zanetti Espresso café format on the occasion of the recently opened unit in the Kingdom of Saudi Arabia, in partnership with Ajar Group.

Situated inside the stadium of Dhahran, which hosts different sports events along the year, the cafeteria is hosted in a container and customers can sip their coffee cups whilst relaxing on seats made out of pallets, in a very contemporary environment.

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“This second opening of the year in Saudi Arabia increases the brand awareness in such an important market” comments Hubert Hahn, Chief Operating Officer of Segafredo Zanetti Espresso Worldwide.

“Thanks to the passion and the energy of Ajar Group management, we keep expanding our presence in the Country and envisage new openings along 2019”.