MILAN – Segafredo Zanetti Espresso starts the new year with a café opening in Al Khobar, Saudi Arabia, which marks the fifth location in town and the fifteenth in the country. “Segafredo has had an exciting journey in Saudi Arabia and is proud to have achieved this new milestone” said the company in a statement.
The café is located inside the elegant Venezia Mall and is operated by Segafredo’ s longstanding partner Ajar Group.
Its wide seating area located in the Mall’s main hall is easily recognizable and offers the perfect spot to unwind for a break in a comfortable environment with the excellence of the Italian coffee tradition.
About Segafredo Zanetti Espresso
The first Italian coffee brand to implement a franchising project in the foreign public concerns sector, Segafredo Zanetti Espresso is an ambassador for the real espresso culture worldwide, thanks to its extensive network of coffee houses.