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Segafredo Zanetti Espresso and Q8 launch new-premium service concept in Sicily

Segafredo Zanetti Espresso

CATANIA, Italy — Massimo Zanetti Beverage Group, through its Segafredo Zanetti Espresso brand, has signed a partnership with Q8 and FGS Restaurant for the creation of premium service areas.

The project was presented in conjunction with the opening of the first Segafredo Zanetti Espresso/Panicunzatu Coffee Shop, a new catering format inspired by the Sicilian bakery and located in the Q8 Service Station, near the Fontanarossa airport in Catania.

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At the origin of this new concept there is the desire to innovate the F&B offering in a comfortable environment with great attention to details to transit customers in order to meet their needs to the highest standard. The building is beautifully decorated by wooden panellings and the dehor is ideal for an outdoor break in a sunny day. The Coffee Shop, on the other hand, is filled with aromas of the Sicilian bakery and cafeteria, inviting customers to enjoy a delightful break.

“We are very proud of the collaboration launched with Q8 for the realisation of this new catering concept” commented Pascal Heritier, COO of Massimo Zanetti Beverage Group. “The aim is to offer traveling customers a wide range of integrated services to satisfy the needs of consumers and current trends”.

Despite being launched a few weeks ago, the project is gaining immediate success and appreciation, encouraging those involved to grow fastly. In the coming months, in fact, two more service areas will be inaugurated near Turin, with the objective to open about ten new points in Italy in the next months.