Segafredo Zanetti Deutschland GmbH is the coffee at the Fjord-e Hanse stand during boot Düsseldorf.

DÜSSELDORF – At boot Düsseldorf (January 17–25), Blue Monday comes alive with an authentic Italian experience thanks to the collaboration between HanseYachts AG and Segafredo Zanetti Deutschland GmbH.

The initiative, conceived and promoted by Mr.Blu, the Italian dealer for Fjord, stems from the desire to offer visitors not just good coffee, but a genuine gesture of Italian hospitality in the context of Europe’s leading boat show.

Thanks to the initiative of Mr.Blu, Hanse Group and Segafredo Zanetti have joined forces around the message “Strong partnerships. Great taste,” with a focus on quality and engagement with visitors.

Throughout the event, visitors to the Fjord and Hanse stands can enjoy an excellent Italian espresso, prepared with professional machines supplied by Segafredo Zanetti, as a testament to a concrete and valuable partnership.

A simple but meaningful break, strengthening the connection between boating, design, and Italian coffee culture until January 25.