MILAN – Segafredo Zanetti is the leading brand in Germany in terms of number of cafes for the second consecutive year, with 327 coffee bars across the Country, according to the coffee bars ranking drawn up by German “Foodservice Magazine”, which includes franchise cafeterias and bar concepts.
Segafredo continues to hold a leading position in such an important market, in spite of the pandemic impact across the whole sector.
With 30 years of activity and the mission to deliver the authentic Italian coffee culture, Segafredo Zanetti has become one of the most renowned coffee brands in Germany.
The first Segafredo Zanetti Espresso cafe opened in 1990, setting the beginning of a successful story: Berlin and Munich are just some of the main cities where customers can enjoy a perfectly crafted coffee cup.
Segafredo is also served at the main train stations, airports and malls across the country. To guarantee the highest quality and service standards, Segafredo Deutschland opened Il Mondo di Segafredo, the competence center based in Munich conceived to train its baristas to deliver their customers the best coffee experience, every time.