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In Malaysia’s competitive F&B scene, Secret Recipe stands out not only for its cakes but for its bold digital transformation. Faced with overwhelming data and slow reporting, the brand turned to Microsoft’s cloud and AI solutions to bring clarity and speed. Through Power BI, decisions that once took weeks now happen in seconds. And with Generative AI on the horizon, Secret Recipe is shaping the future of data-driven dining. Let’s read below a part of the article published by Microsoft News.
How a Malaysian café chain baked cloud and AI into its operations
MALAYSIA – In the fast-paced F&B world, agility isn’t just a buzzword; it’s survival. For Secret Recipe, one of Malaysia’s most beloved café chains, staying ahead meant more than just serving delicious cakes and meals. It meant transforming how they understood their business.
Before embracing the cloud, Secret Recipe’s data journey was time-consuming. Gathering performance reports from 360 outlets across Malaysia wasn’t just tedious—it was a logistical headache. Compiling data could take weeks, and by the time insights reached decision-makers, the opportunity to act had often slipped away.
The future is generative
With Microsoft Power BI, Secret Recipe now pulls performance data in seconds, instead of weeks. What used to be a slow, manual process has become fast and automated. Teams can instantly identify which outlets sell the most cakes, uncover patterns—like customers who buy black pepper chicken often pairing it with a specific beverage—and respond with targeted actions.
Looking ahead, the next chapter is all about Generative AI. The vision? A future where team members can ask, “Can you pull last month’s beverage sales and suggest a new combo promo?” and get instant, actionable insights. By tapping into generative AI, Secret Recipe aims to unlock deeper layers of data understanding, automate even more processes, and make smarter decisions faster.
You can read the full article here.
