Tuesday 18 June 2024
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Sca announces World of Coffee Copenhagen 2024 with three Championships

As the world’s foremost hub for culture, quality of life, sustainability, and the arts, Copenhagen’s distinguished reputation extends to its specialty coffee culture. The city’s progressive approach to business, technology, design, and trade further amplifies its standing as a global leader, making it an ideal destination for coffee enthusiasts and professionals to gather at Europe’s premier coffee trade show

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DUBLIN, Ireland – Yesterday, the Specialty Coffee Association (SCA) announced World of Coffee Copenhagen 2024: the event will take place at Bella Center Copenhagen, June 27 to 29, 2024, and will feature the 2024 World Latte Art, World Coffee in Good Spirits and World Coffee Roasting Championships.

This World of Coffee will run in addition to the SCA’s annual World of Coffee trade shows in Dubai January 21 to 23, 2024 and the inaugural World of Coffee Busan, scheduled for May 1 to 4, 2024. This is the first time that the SCA has held three global World of Coffee trade shows in the same year.

As the world’s foremost hub for culture, quality of life, sustainability, and the arts, Copenhagen’s distinguished reputation extends to its specialty coffee culture. The city’s progressive approach to business, technology, design, and trade further amplifies its standing as a global leader, making it an ideal destination for coffee enthusiasts and professionals to gather at Europe’s premier coffee trade show.

Speaking about bringing World of Coffee to Denmark in 2024, SCA CEO Yannis Apostolopoulos says:

“The destination for Europe’s premier coffee trade show in 2024 is the dynamic capital city of Copenhagen, Denmark. A global leader in culture, quality of life, sustainability, and the arts, the Danish capital is also renowned for its refined specialty coffee culture and approach to business, technology, design, and trade. He adds; “World of Coffee Copenhagen joins two other recently announced destinations in the World of Coffee 2024 portfolio: Dubai, United Arab Emirates in January, 2024 and Busan, Korea in May, 2024 and contributing to World of Coffee’s global reach and accessibility.”

Speaking on behalf of the city of Copenhagen, Denmark, Bettina Reventlow-Mourier, Deputy Convention Director, Copenhagen Convention Bureau says:

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”As one of the most coffee-consuming capitals in the world, we are very excited about welcoming World of Coffee and the World Coffee Championships to Copenhagen next year. Coffee has long been an integral part of life in Denmark, and just like our gastro experiences, there is a strong focus on sustainable innovation amongst the many world-class coffee shops, baristas, and roasts that constitute Copenhagen’s flourishing coffee scene. We can’t wait for the many delegates to get a taste of our city and hopefully be inspired during their stay.”

And on behalf of the venue, Bella Center Copenhagen, Gemma Strutt, Director of Congress & Large Events adds:

“At Bella Center Copenhagen, we pride ourselves on Hosting Moments That Matter, so we are delighted to welcome World of Coffee in 2024, bringing the Specialty Coffee industry together. Coffee is a core part of our Responsible Hospitality culture, and Copenhagen will provide the perfect inspirational destination to meet and network. “

Attendee registration is set to open in early 2024.

BWT water+more – Official Host Sponsor of World of Coffee 2024 in Copenhagen

SCA is also proud to announce the official Host Sponsor of World of Coffee 2024 Copenhagen: BWT water+more. Marking the continued partnership between SCA, World of Coffee, and BWT water+more, Dr. Frank Neuhausen, General Manager of BWT water+more states:

“World of Coffee Copenhagen 2024: A fantastic city with a great specialty coffee community! As Host Sponsor for World of Coffee 2024, we proudly continue our support for the Specialty Coffee Association and all people working within the coffee industry”

We will once again provide the best water on site for all exhibitors. As a water optimisation specialist operating internationally, we at BWT water+more have an overview of water quality and supply worldwide and we gladly support the global coffee community with knowledge and practice proven solutions.”

Show Features: Copenhagen World Coffee Championships

The World Coffee Championships (WCCs) are annual events that are the culmination of local and regional qualifiers, hosted by sanctioned Competition Bodies around the globe. An expected 96 competitors will be vying for the title of world champion across three skills-based competitions.

World Latte Art Championship

This competition highlights artistic expression while challenging the barista in an on-demand performance. Baristas are judged based on visual attributes, creativity, identical patterns in the pairs, contrast in patterns, and overall performance.

World Coffee in Good Spirits Championship

This competition promotes innovative beverage recipes that showcase coffee and spirits, and highlights the barista/barkeeper’s mixology skills.

World Coffee Roasting Championship

Competitors are evaluated on their performance developing a roasting profile that best accentuates the desirable characteristics of that coffee, matching that profile, and on the ultimate cup quality of coffees roasted.

Join in person or on the live stream and learn more at wcc.coffee.

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