RIYADH, Kingdom of Saudi Arabia – Saudi Coffee Company, a wholly-owned subsidiary of the Public Investment Fund, is set to take part in the upcoming PIF Private Sector Forum, underscoring its commitment to advancing the local coffee industry through the signing of nine agreements.
The forum, serving as a meeting ground for private sector companies to engage with the PIF and its entities, will serve to bridge together entrepreneurs, investors, and suppliers in Saudi Arabia.
Spearheading its collaboration with the private sector, this forum allows the Company to foster strong relations and liaisons with suppliers, vendors, and the private sector and to contribute to the overall growth and success of businesses across the Kingdom.
Commenting on their participation, Khalid Abu Theeb, CEO, Saudi Coffee Company said: “Our presence at this forum marks a crucial step in our mission to elevate the Saudi coffee industry.
With our strategic partnerships and collaborations, we reinstate our commitment to sustainability and sector growth, both locally and globally – proudly contributing to the Kingdom’s Vision 2030 and the diversification of the economy.”
The Company will have a booth showcasing the company’s development initiatives and sustainability efforts, covering topics such as its production factory, Green Beans’ supply, the Saudi Coffee Company Academy, the Saudi Coffee Company Model Farms, and its brand Jazean. Visitors will have the chance to experience local coffee and local coffee traditions firsthand.
In addition to empowering small and medium-sized enterprises in the coffee industry, the agreements will allow the Company to explore mentorship, funding, and resourcing opportunities aimed to catalyze the local coffee market.