MILAN, Italy – From 10 to 12 May, rhea servomat, the German subsidiary of Rhea, will open the doors of its new premises, close to Ulm, for the 10th edition of ViA Days, the event that brings customers and suppliers together to present its new solutions for hospitality. It will also be the perfect opportunity to inaugurate the new premises, designed to improve the quality of the workplaces and to offer customers a larger and more functional showroom and product testing space.
The new building includes a bigger stock capacity and better training possibilities, to support customers in the most professional way.
ViA Days – Sustainability, Innovations and Networking
From a small corporate event, over the last 21 years ViA Days has become a reference event in the vending sector, joining customers, partners and brands who want to discover the customised solutions proposed by Rhea, designed to innovate the food&beverage experience of the out of home markets.
Besides presenting its innovative solutions, Rhea will also host more than 20 partner companies, allowing the visitors to discover trends, new concepts and technological innovations aimed at the hospitality sector. Moreover, industry associations (BDV, EVA, Deutscher Kaffeeverband) will present the best state-of-the-art products on the market. Lastly, Daniel Gerlach, German Champion of Latte Art 2022, will prepare for the guests various recipes that are made from fresh roasted coffee, demonstrating how the technology allows each barista to customise and replicate their recipes while keeping high-quality standards.
“With ViA Days, we intend to consolidate our existing business, but also be a source of inspiration, thanks to our mission of putting people at the centre of a tailor-made, innovative and sustainable experience. In addition to our customised concepts for different locations and consumer needs, we will host partner companies that offer products, payment systems, marketing solutions and complementary proposals to our business, which work in synergy towards our customers’ needs,” comments Sven Kliebisch, CEO of Rhea Servomat.
The new Rhea Servomat office
“The construction of the new premises started in August 2021, and from the beginning, it was planned to be a building with a low energy consumption. Additionally, to that, great importance was given to sustainability and regionality. The building is equipped with an efficient heat pump system, as well as a photovoltaic system to produce its own energy for the daily needs, with 24 charging stations on site.” added Daniel Kirchgraber, CEO of rhea servomat.
Rhea, founded by Aldo Doglioni Majer in 1960, is one of the largest producers of customized vending machines in the world. For over sixty years, Rhea has stood out for its wide international reach, high-level design, state-of-the-art technology, and ‘Made in Italy’ excellence. With headquarters and manufacturing based in the province of Varese and foreign branches in 9 countries, Rhea is proud of having spread coffee culture to over 90 countries around the world.
From a global player in vending to a pioneer in the introduction of vending to the new retail, hospitality and out-of-home sectors, Rhea confirms its mission to interpret and often anticipate a constantly evolving market. Rhea’s new proposals revolutionize the very concept of hospitality, both in business and domestic contexts, with a value proposition that improves the quality of life.