MILAN, Italy – Rhea Apliven will attend Aneda ExpoCongress from May 23-25, Pabellon de Cristal, Casa de Campo, Madrid with its Made for You solutions, which embrace the four pillars of Rhea’s mission: tailor-made, quality, innovation and sustainability. Rhea’s solutions are made to offer a multi-sensory and design experience that involves our customers through taste, interactivity, entertainment, and a variety of beverages, with a special focus on the urgent need to protect the environment and respect people.
Rhea Apliven at Aneda ExpoCongress
“We’re glad to attend Aneda ExpoCongress with a full range of solutions to fit every environment, satisfying new market needs and consumers habits, and extending the coffee experience from the vending to the wider hospitality and retail field,” says Cesar Ouro, CEO Rhea Apliven. “We encourage visitors to come by our booth to discover how Rhea is evolving and how people can enjoy a coffee break in traditional venues as well as in modern residential and workplace environments.”
At Rhea Apliven booth, visitors will witness the innovative solutions designed to meet the needs of today’s and future consumers for the vending and horeca fields:
- rhTT1, designed for the ocs and horeca sector, is the perfect combination of design and ergonomics. It features a 7- or 10-inch touch screen that can also be an excellent source of infotainment. When paired with the Fresh Milk machine rhMM1.v+, it allows to create a variety of recipes with both hot and cold milk and even non-dairy milk.
- rhTT3.pro is the ideal machine for cafés, bakeries, restaurants, hotels, coffee shops and even kitchens, as it can be placed under a cupboard thanks to its wide and low design. It can expand all of its functionalities with “extension kits” that can further increase the capacity of the 4 product containers. The front and side panels can be customized to achieve an elegant and refined design suitable to the style of each setting.
- CoCo – Coffee&Cold: a solution which combines laRhea Variplus coffee machines, with the Cool machine, providing cold water and mixed water-based drinks, and completing the coffee break offer with a menu that can include iced coffee, iced cappuccino and a yogurt drink.
The exhibition will be the perfect occasion to present the new rhFS range, created to be flexible and modular, starting from the button model to the 32-inch touch screen; the internal components are easily accessible and organized with a semantic system of colors, functional to their cleaning and maintenance, hence ensuring a longer life to the product; the touch screens allow to choose a wide range of recipes and convey images and videos, becoming an excellent source of infotainment; each machine is completely customizable with colours, materials and images adaptable to the brand identity of each customer.
The range, as well as the rhTT1, is equipped with the patented Variplus technology, a system of three components – Variflex, Varigrind and Varitherm – which work together to coordinate and calibrate the ideal brew pressure, grind, water quantity and temperature to customise each drink to perfection.
Rhea is the only company to have a patented heating system – Varitherm – that adjusts the temperature of the water to the specific drink recipe requested, even for different ingredients within the same recipe, and also provides considerable energy savings compared to traditional boiler systems.
“Spain is a very important market for Rhea, as we are committed to satisfying the consumption habits and beverage preferences of Spanish users, as well as the ones of the customer base born out of globalization and tourism. Thanks to the possibility of working with customisation, we can offer the market exclusive tailor-made solutions,” comments Andrea Pozzolini CEO of Rhea, “Rhea Apliven is offering a complete and strengthened service to the market, by listening to customers’ needs and offering them innovative Made in Italy proposals.”
About Rhea Vendors Group
Rhea Vendors Group, founded by Aldo Doglioni Majer in 1960, is one of the largest producers of customized vending machines in the world. For over sixty years, Rhea has stood out for its wide international reach, high-level design, state-of-the-art technology, and ‘Made in Italy’ excellence.
With headquarters and manufacturing based in the province of Varese and foreign branches in 9 countries, Rhea is proud of having spread coffee culture to over 90 countries around the world.
From a global player in vending to a pioneer in the introduction of vending to the new retail, hospitality and out-of-home sectors, Rhea confirms its mission to interpret and often anticipate a constantly evolving market. Rhea’s new proposals revolutionize the very concept of hospitality, both in business and domestic contexts, with a value proposition that improves the quality of life.