Thursday 30 May 2024
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Recognized retail veteran Shelley Broader joins Dutch Bros Coffee’s Board

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GRANTS PASS, Ore., US – Dutch Bros Inc. (“Dutch Bros Coffee”), a west coast-based drive-thru beverage company focused on making a massive difference one cup at a time, has announced the appointment of Shelley Broader to its Board of Directors. Ms. Broader brings significant C-suite leadership experience at multiple multinational brands, including Chico’s FAS and Walmart International.

In addition to her executive roles, Ms. Broader has more than 13 years of experience as a public board member, serving several organizations including Raymond James Financial, Inc. and Inspire Medical Systems, Inc.

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“As Dutch Bros continues to grow, it’s critical that we expand the expertise on our board,” said Joth Ricci, president and CEO of Dutch Bros Coffee. “Shelley’s experience as a senior executive, her depth of knowledge around leading people and teams, and her passion for brands that make a difference will be invaluable to Dutch Bros. We look forward to her contributions.”

Ms. Broader has extensive experience as a CEO, general manager, and corporate director, and is widely recognized for global leadership, strategy, execution, and management of iconic retail brands. She has successfully run large domestic and international businesses with accountability for up to $65 billion in revenue. Ms. Broader’s C-Suite and boardroom experience includes mass retail, apparel, grocery, banking and wealth management.


“Dutch Bros is an exciting, fresh brand that truly resonates with its customers and strives to exceed their expectations,” said Broader. “I have a passion for fast growing companies with an energetic, inclusive culture built on customer excellence, product innovation and digital transformation. I look forward to continuing that work with Dutch Bros.”

While serving as CEO of Chico’s FAS, INC, CEO and President of Walmart International EMEA, Walmart Canada Corp. and President and COO of Michael’s Stores, Shelley Broader helped each organization remain at the forefront of its respective consumer sector.


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