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BREA, Calif., USA – California-based specialty coffee retailer Reborn Coffee Inc. has announced plans to pilot cryptocurrency (“crypto”) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (“POS”) platform. This initiative represents the second phase of the Company’s previously announced digital asset strategy.
Through this pilot program Reborn customers will have the option to complete transactions using crypto in addition to traditional payment methods.
“Our Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a real-world retail setting,” said Jay Kim, CEO of Reborn Coffee.
“This pilot will focus on operational integration, transaction flow and customer engagement, which will inform our decision on broader applications in the future.”
The Company cautions that the scope, timing, and outcome of the pilot program remain subject to change based on market conditions, regulatory requirements, and technical integration. There is no assurance that crypto payments will expand beyond the pilot or to other regions.
This announcement follows Reborn’s recent announcement introducing its digital asset strategy. Additional updates are expected to highlight blockchain-based tools, payment technologies, and customer engagement initiatives designed to complement Reborn’s retail operations.
