BREA, Calif., USA – Reborn Coffee, Inc., a California-based retailer of specialty coffee, has announced the grand opening of a new flagship store under the newly incorporated Reborn Coffee Malaysia, at the Exchange TRX mall in Kuala Lumpur, Malaysia. The Exchange TRX is a 17-acre integrated development set to become one of Asia’s leading lifestyle hubs, including world class shopping and dining, residential homes and office spaces.
The flagship store at the Exchange TRX mall will be located adjacent to other global brands including Apple and Shake Shack.
The location is being spearheaded by Barrie Nasim, Chief Executive Officer of Reborn Coffee Malaysia Sdn Bhd, incorporated in Malaysia.
A video from the event is available here.
Reborn Coffee Kuala Lumpur, Malaysia
“The Exchange TRX is a prime location for establishing the first Reborn-branded outlet in the rapidly growing Kuala Lumpur region,” said Barrie Nasim, Director of Reborn Coffee Malaysia.
“This prestigious mall has a variety of international bands from shopping and dining to entertainment and will serve as launchpad for strategic licensing deals across various regions in Malaysia, Singapore and Indonesia. We look forward to bringing Kuala Lumpur consumers an unparalleled coffee experience that seamlessly fuses tradition with innovation.”
Jay Kim, Chief Executive Officer of Reborn, added, “Our global expansion initiatives and launch into the Southeast Asian market aligns with our brand ethos, and are anticipated to significantly augment revenue streams.
Coupled with our sustainability goals, we will also be partnering with specialty coffee farms in Southeast Asia to spearhead our ESG agenda across their value chain and deliver exceptional quality through sustainable and ethical sourcing for our valued customers.
“Taken together with new locations in California, expansion into South Korea and the UAE, and our partnership with Hour Loop on Amazon, we are well-positioned to reach our expansion goals across a variety of channels that will enable sustained operational execution and year-over-year revenue growth,” concluded Kim.