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VESCOVATO, Italy – At HostMilano 2025, taking place from October 17 to 21, Asachimici-pulyCAFF confirms its commitment for the environment and its active support for baristas across the world, as well as for competitors in national and international competitions.
The first event with the finalists of the World Barista Championship — that the company sponsors as Gold Cleaning Sponsor — will take place from October 10 to 15 at the Barista Base Champ in the Milan showroom of BWT Water+More, where WBC sponsors supply competitors with four stations replicating the official competition setup.
Here, as in the championship itself, pulyCAFF products will ensure ideal conditions for every competitor to get the best out of their coffee. The Cleaning Experts Andrea Antonelli, Luca Ventriglia, and Davide Mazzetto will offer advice and support.
During the WBC at Host, the pulyCAFF logo will appear on judges’ folders and on the shirts of the many volunteers contributing to the success of the competitions. Always available on the competition stage, there will be: pulyCAFF – the first “applied concept” for espresso machine cleaning, pulyMILK – for cleaning steam wands, pulyGRIND Crystals – for cleaning grinders and grinding chambers, pulyGRIND Hopper – for hopper and doser cleaning.
To clean surfaces and equipment exteriors, there’s the versatile pulyBAR Igienic.
pulyCAFF is also sponsoring all the competitions organized by Altoga with Gruppo Cefos at the Coffee Village – pav. 18: the Gran Premio della Caffetteria Italiana, the Italian Latte Art Grading System Championship, the World Latte Art Grading System Championship, and the Moka Challenge – an opportunity to remind everyone that, to brew quality drinks, even the moka pot needs proper cleaning.
On the side of the environment
The pulyCAFF stand at Host — Pav. 20, Stand K04-L03 — located next to the WBC area, is themed around sustainability. Its walls highlight the company’s eco-friendly approach: 100% recycled plastic for nearly all packaging, ISO certifications (ISO 14001, ISO 9001, ISO 45001, and ISO 22000), water savings (thanks to advanced production processes), renewable energy (via solar panels), a product line made with ingredients of natural origin.
Visiting the stand is also a chance to meet the company’s Cleaning Experts — engaging with people who understand coffee from every angle is always a valuable experience.
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