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Producer & Roaster Forum kicks off today in Medellín, Colombia

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DESCAMEX COFFELOVERS 2024
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MEDELLÍN, Colombia – Producer & Roaster Forum (PRF), one of the most important events on the Colombian coffee industry calendar, kicks off today at the Plaza Mayor convention centre in Medellín. The two-day event sets the stage for coffee professionals to share their extensive knowledge through 44 speeches and 7 panel discussions – featuring nearly 60 renowned experts from around the world.

Over the course of both days, more than 5,000 PRF attendees will have access to a series of 25 minute lectures, where experts will present on and discuss a range of topics relevant to all areas of the coffee industry.

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More than 25 Colombian coffee experts will cover a range of topics, including production, sustainability, processing, and farm profitability.

Here are a few of the lectures by the Colombian speakers, which cover these topics:

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  • Sustainability: Can We Involve the Entire Coffee Industry? – Olga Lucia Cuellar Gomez – Promising Crops
  • How to Educate Rural Communities in the Specialty Coffee Market – José Milton Cardona Gómez – Cocora Agroindustrial SAS
  • Building Relationships & Respecting Cultural Differences: A Guide for Successful Coffee Businesses – Catalina González Calle – Dos Mundos Capital & Trade
  • Exploring The Impact Of Women In The Colombian Coffee Sector – Nicol Mariana Moreno Melo – Constantine Café

Improving coffee quality and adopting new technologies

Innovation is another prominent topic across the coffee industry, particularly at origin. As such, it’s becoming increasingly important to give a platform to the experts who are driving these changes.

Here are some of the relevant lectures on innovation at origin at PRF Colombia:

  • Using Technology to Produce Sustainable, High-Quality Coffee – Hugo Andres López – Innovakit SAS Bic
  • How Important is Sensory Analysis for Producers? – Gustavo Valderrama Tascon – TCV Coffee Solutions
  • A Guide to Transitioning to Specialty Coffee Production – Daniela Maya – Grupo Empresarial Accresco
  • Quality Control: Is It a Barrier for Producers Entering New Markets? – Martha Liliana Ospina – Cooperativa de Caficultores de Antioquia

Producer & Roaster Forum: Other topics at farm & production level

There are also a range of other topics which look more at technical expertise at farm level, from the use of fertilisers to adding value during milling.

Here are a few of them:

  • Exploring Fertilisers: Chemical vs. Sustainable Techniques & Biofertilisation – Juan Vélez – Bold Coffee Company
  • Making the Coffee Industry a Passion for Younger Generations – Luis Eduardo López G – Pacific Wind EDC
  • How to Add Value During Dry Milling – Gerardo Alberto Ramos Agredo – Sumin
  • Will Producers Manage the Entire Production Chain in the Future? – Sara Zuluaga – Cielo Tostado

For the full schedule of speeches and panel discussions, click here.

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