CHICAGO, U.S. — Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, announced yesterday at the National Restaurant Association Show, that Press Coffee Roasters, a specialty coffee café in Phoenix AZ, has implemented the SpeedETab mobile ordering and payment solution with Epson’s compact and versatile TM-m30 mPOS printers at its seven locations in the greater Phoenix area.
The joint solution streamlines Press Coffee’s mobile orders and provides customers with an easy, fast and personalized mobile ordering experience.
In the competitive world of specialty coffee, small retailers need to deliver exceptional customer experiences. With the prevalence of coffee giants, Press Coffee Roasters sought to deliver superior convenience while growing its base of loyal on-the-go customers.
Understanding the power of customer experience in building their brand, fast-growing Press Coffee selected the SpeedETab platform for its enterprise-class ordering, analytics and engagement tools and its convenient, branded mobile application.
SpeedETab now powers mobile ordering and payments at more than 1,500 U.S. locations, including Barnes & Noble Cafes, Panther Coffee, Gregorys Coffee and Toby’s Estate. “Until very recently, having your own mobile ordering application was reserved for enterprise brands that had the resources and capital to build a quality mobile experience,” noted SpeedETab CEO Adam Garfield.
“We make it easy for SMBs and mid-market brands to compete by giving them an out-of-the box digital ordering solution that lets customers skip the line while personalizing the ordering and pickup experience.”
Press Coffee has expanded to seven locations in the Phoenix area since its founding in 2008, and order-ahead revenues continue to grow. “Customer experience is a big driver of our technology decisions,” noted Press Coffee co-owner Jason Kyle.
“Our goal with a mobile app was to give our customers another way to order and know they were still getting the same great Press drinks and food. We also needed a reliable way to funnel mobile orders into our existing workflow so that baristas could streamline order-ahead tickets without interrupting service to in-store customers.”
Press Coffee users simply reorder favorites with the tap of a button. As each order is received, the in-store system flashes and beeps to alert staff. When the order is approved, the system sends the ticket via Bluetooth to the Epson TM-m30 for printing, then alerts the customer that the order is being prepared. To top off the concierge experience, the customer’s photo and name are displayed to help baristas provide that personal touch.
In use at all seven locations, Press Coffee’s branded ordering application boasts thousands of users after only six months and the adoption rate continues to climb. “With SpeedETab and Epson printers, we’ve integrated online orders into our workflow without missing a beat. Now we can ensure order accuracy and manage order volume during our busiest times,” commented Kyle. “Our baristas appreciate the compact modular design of the printers and how little space they use on the counter. They don’t have to worry about them since they’re reliable and low maintenance products.”
See the SpeedETab solution at the NRA Show, booth #6676 and the Epson family of mPOS printing solutions at booth #6875.